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S.A.M. Hospitality
Exclusive service for discerning Oktoberfest guests
The Oktoberfest is considered the world’s most important event for networking and cultural exchange. In this dynamic environment, S.A.M. Hospitality acts as a specialized premium service provider, providing access to the most sought-after tents and VIP areas. The company does not see itself purely as an intermediary, but as a strategic partner for groups who value the highest level of planning security and a smooth process for their visit to the Wiesn.
Tailor-made solutions for global SMEs and large corporations
One focus of S.A.M. Hospitality’s activities is the support of corporate clients. S.A.M. Hospitality supports companies from Germany as well as international corporations – with a special focus on clients from the USA – in realizing their representation goals. Whether it’s the retention of important key accounts, exclusive employee incentives or the organization of annual highlights: S.A.M. Hospitality ensures that the logistical challenges of Oktoberfest fade into the background. With an in-depth understanding of the requirements of globally active companies, S.A.M. Hospitality offers a full-service package that includes table reservations, hotel capacities and coordinated shuttle services.
Exclusivity and comfort for discerning private groups
In addition to the B2B sector, S.A.M. Hospitality also offers private individuals and closed tour groups exclusive access to Munich’s traditions. S.A.M. Hospitality is the first port of call for guests who are planning a private anniversary or a special stay at the Oktoberfest with friends and would like to avoid the stress of finding a place. Private groups benefit from the same professionalism and identical VIP standards that S.A.M. Hospitality offers its corporate clients. The aim is to guarantee every guest – regardless of the occasion – an authentic yet comfortable Wiesn experience at the highest level.
Reliability and on-site expertise as a trademark
What sets S.A.M. Hospitality apart from conventional platforms is its physical presence and deep-rooted expertise in the event sector. S.A.M. Hospitality has its own team on site at the Theresienwiese for the entire duration of the festival. S.A.M. Hospitality assumes full responsibility for the procurement of the agreed contingents and acts with maximum transparency with regard to the legal framework conditions of the secondary market. This commitment to reliability and discreet service has made S.A.M. Hospitality a valued partner for concierge services and international event agencies who cannot compromise when it comes to looking after their VIP guests.
“We have been booking all our Oktoberfest trips through S.A.M. for five years. The first-class service and the quality of the seats make every Oktoberfest an exceptional experience. Our large foreign customer groups in particular felt perfectly looked after.”
“Our last incentive was a great success. S.A.M. was able to organize the best seats for us in the middle of the Schützenfest tent on a Friday evening.”
“Year after year, S.A.M. has managed to arrange a VIP table for our partners on the first floor of the Käfer Wiesn Schänke and thus offered our partners something extraordinary.”
“We were very satisfied with the handling and quality of the pitches.”
“We had booked a complete package. All services from shuttle service, hotel, Oktoberfest tour and VIP service for individual guests were handled perfectly.”